02.

178 Local News Applications

During a six-year period, we released two primary versions of the application for iOS and Android, continuously iterating between each launch. In the initial launch, we developed native apps for both iOS and Android. For the second iteration, we chose to consolidate into a single codebase composed of React builds.

Alert / Category System

03.

Product Flow

With the second version of the apps, we spent time addressing customer needs by analyzing app store reviews, sending out various surveys, and testing live prototypes with our users. We addressed customer pain points by iterating and refactoring many of the flows.

04.

Results

Using research, stakeholder interviews, and data from our previous apps, we tailored the final designs to meet our customers' needs. We emphasized the weather and video sections, improved ad placement, and streamlined the user experience by reducing unnecessary navigation and incorporating more whitespace. As the new apps were rolled out over the course of several months our overall screen views increased by 46%.